How much is a chef's touch worth? Affective, emotional and behavioural responses to food images: A multimodal study.

ABSTRACT:

Background

Food aesthetics influences affective dimensions (valence and arousal) and subsequent emotional and behavioural responses in images presented in more traditional form, almost rustic in some cases, to the signature dishes of haute cuisine. However, the visual impact of images of haute cuisine dishes on consumers' affective and emotional responses compared to traditional dishes is still understudied.

Methods

We recorded electrodermal activity, ocular movements and self-report affect of 35 volunteers while they performed a picture viewing paradigm using images of haute cuisine food, traditional food, and non-food. Additionally, the moderating role of age was examined.

Results

Our results showed that subjects had higher feelings of pleasure and arousal toward im

SUBMITTER: Rosa PJ 

PROVIDER: S-EPMC10602275 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature