Consumers' Preferences towards Bread Characteristics Based on Food-Related Lifestyles: Insights from Slovenia.

ABSTRACT: Consumers' recognition and understanding of food characteristics can have an important role when making purchase decisions. The current study analysed consumer preferences for bread, an important food in the diets of Central European countries. The study included a conjoint experiment on a representative sample of 547 adult consumers in Slovenia. The following bread attributes: functional ingredients (chia seeds, linseed, quinoa, and Tartary buckwheat); nutritional claims (low salt, high fibre, and high protein); and other claims (organic, free from additives, flour from Slovenia, and wholegrain) were studied. The results showed the strongest relative importance for functional ingredients (a mean relative importance of 83.9%). In addition, a deeper insight into consumer preference was inve

SUBMITTER: Kusar A 

PROVIDER: S-EPMC10606115 | biostudies-literature | 2023 Oct

REPOSITORIES: biostudies-literature