Examining the Persuasive Effects of Health Communication in Short Videos: Systematic Review.

ABSTRACT:

Background

The ubiquity of short videos has demonstrated vast potential for health communication. An expansion of research has examined the persuasive effect of health communication in short videos, yet a synthesis of the research is lacking.

Objective

This paper aims to provide an overview of the literature by examining the persuasive effect of health communication in short videos, offering guidance for researchers and practitioners. In particular, it seeks to address 4 key research questions: What are the characteristics of short videos, samples, and research designs in short video-based health communication literature? What theories underpin the short video-based health communication literature? What are the persuasive effects of health communication in short videos? and

SUBMITTER: Zhu Z 

PROVIDER: S-EPMC10612001 | biostudies-literature | 2023 Oct

REPOSITORIES: biostudies-literature