Reading in the city: mobile eye-tracking and evaluation of text in an everyday setting.

ABSTRACT: Reading is often regarded as a mundane aspect of everyday life. However, little is known about the natural reading experiences in daily activities. To fill this gap, this study presents two field studies (N = 39 and 26, respectively), where we describe how people explore visual environments and divide their attention toward text elements in highly ecological settings, i.e., urban street environments, using mobile eye-tracking glasses. Further, the attention toward the text elements (i.e., shop signs) as well as their memorability, measured via follow-up recognition test, were analysed in relation to their aesthetic quality, which is assumed to be key for attracting visual attention and memorability. Our results revealed that, within these urban streets, text elements were loo

SUBMITTER: Chana K 

PROVIDER: S-EPMC10622808 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature