Exploring determinants of formation of cognitive anchors from altruistic messages: A fuzzy DEMATEL approach.

ABSTRACT: Altruistic communication by non-profit organizations plays a crucial role in shaping individuals' perceptions and beliefs about altruism. One of the indicators of effective communication is the anchoring of the messages. Therefore, understanding the underlying determinants of anchoring in altruistic communication is essential. Despite the importance of anchoring in the communication of altruism, extant research has not done much to examine the determinants of anchoring in altruistic communication. This paper investigates the determinants of anchoring in non-profit organizations' altruistic communication through the lens of the dual process theory. It applies the Fuzzy Decision Making Trial and Evaluation Laboratory (F-DEMATEL) method to analyze the causal and effect factors. Data were gath

SUBMITTER: Liao CH 

PROVIDER: S-EPMC10627445 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature