The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms.

ABSTRACT: In the context of the continuous development of Internet technology and international logistics, the impact of cross-border e-commerce is expanding. Cross-border e-commerce transactions are characterized by a wide variety of products, low prices, and short procurement times. As a result, consumers are increasingly intention to shop on cross-border e-commerce platforms. The number of consumers placing orders is also increasing. Simultaneously, consumer perception, trust and attitude play crucial roles in influencing consumers' shopping behavior on cross-border e-commerce platforms. This study employs structural equation and intermediary effect analysis to explore the mechanism through which various factors influence consumers' purchase intention. The authors examine the relationship between

SUBMITTER: Wang C 

PROVIDER: S-EPMC10628707 | biostudies-literature | 2023 Nov

REPOSITORIES: biostudies-literature