Modelling opinion dynamics under the impact of influencer and media strategies.

ABSTRACT: Digital communication has made the public discourse considerably more complex, and new actors and strategies have emerged as a result of this seismic shift. Aside from the often-studied interactions among individuals during opinion formation, which have been facilitated on a large scale by social media platforms, the changing role of traditional media and the emerging role of "influencers" are not well understood, and the implications of their engagement strategies arising from the incentive structure of the attention economy even less so. Here we propose a novel framework for opinion dynamics that can accommodate various versions of opinion dynamics as well as account for different roles, namely that of individuals, media and influencers, who change their own opinion positions on differen

SUBMITTER: Helfmann L 

PROVIDER: S-EPMC10632524 | biostudies-literature | 2023 Nov

REPOSITORIES: biostudies-literature