Chinese university students' preferences for physical activity incentive programs: a discrete choice experiment.

ABSTRACT:

Purpose

This study aims to explore and compare Chinese university students' preferences for various physical activity motivation programs.

Patients and methods

A cross-sectional study was conducted in China from February 25 to March 25, 2022. Participants anonymously completed an online questionnaire based on a DCE. A total of 1,358 university students participated in the survey. The conditional logit model (CLM), willingness to accept (WTA), and propensity score matching (PSM) were used to assess college students' preferences for different attributes and levels of physical activity incentive programs.

Results

Respondents identified the number of bonus, exercise time, and academic rewards as the three most significant attributes of the athletic incentive program. The

SUBMITTER: Zhang J 

PROVIDER: S-EPMC10646335 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature