The effect of social media environmental information exposure on the intention to participate in pro-environmental behavior.

ABSTRACT: With the threat of global warming, countries worldwide have enhanced their environmental campaigns on social media to increase users' willingness to take pro-environmental actions. In this study, we examined the direct and indirect effects of exposure to environmental information on Chinese young adults' (18-25 years old) intention to participate in environmental protection actions (e.g., recycling, using public transportation, involvement in an environmental group, and participation in eco-friendly events). Data were collected from a sample of 291 Chinese young adults using a web-based survey and a thoroughly designed questionnaire. The accumulated data were analyzed using SPSS version 20. Hierarchical regression and mediation analysis were performed for testing hypotheses. The results in

SUBMITTER: Meng Y 

PROVIDER: S-EPMC10653508 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature