Social media reporting on agricultural adaptation to climate change in Pakistan: Measures and implications for sustainability.

ABSTRACT: The agricultural sector is the backbone and single-largest sector of the Pakistani economy. Pakistan's agricultural productivity is suffering due to climate change. The study aimed at finding how social media reporting can change patterns of attitudes among farmers to cope with sudden weather changes. A correlation-experimental research design was used to find the relationships and effects of climate change on agriculture in Punjab (Pakistan) and the mediating effect of social media reporting. A purposive sampling technique was used to collect samples from 120 male farmers. Online surveys, with the help of Google Docs, were used to collect participants' responses about the type of behavior they used to adopt when getting information about climate change through social media. After determin

SUBMITTER: Javed MN 

PROVIDER: S-EPMC10658246 | biostudies-literature | 2023 Nov

REPOSITORIES: biostudies-literature