Consumer acceptance of upcycled craft beer: a New Zealand case study.
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ABSTRACT:
SUBMITTER: Goodman-Smith F
PROVIDER: S-EPMC10666164 | biostudies-literature | 2023
REPOSITORIES: biostudies-literature
Publications
Consumer acceptance of upcycled craft beer: a New Zealand case study.
Goodman-Smith Francesca F Bhatt Siddharth S Grasso Simona S Deutsch Jonathan J Mirosa Miranda M
Frontiers in nutrition 20231109
Upcycled foods are created from surplus food, edible food waste and by-products. Food and beverage brands are launching upcycled foods and promoting their product to consumers. Little is known about how consumers respond to upcycled foods, nor how these products can be most effectively promoted. To better understand marketing strategies for upcycled foods, two studies were conducted, one online (<i>n</i> = 300) and one in retail stores (<i>n</i> = 65), in New Zealand to examine differences in co ...[more]
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