How different types of environmentalists are perceived: changing perceptions by the feature.

ABSTRACT:

Introduction

Previous research found stereotypes of environmentalists as barriers to public engagement and identification with environmentalism. Yet, there is limited understanding of the distinct attributes of an environmentalist that influence public perceptions and self-identification. In our research, we address this knowledge gap by analyzing reactions to a range of fictional environmentalist profiles.

Methods

We investigated how multiple features of these profiles (e.g., gender, occupation, type of pro-environmentalism) influenced stereotypes (such as competence, friendliness, and trustworthiness), perceived typicality, and participants' self-identification with the described profiles, using a novel conjoint experiment approach with 678 US residents.

Results

We

SUBMITTER: Kibele K 

PROVIDER: S-EPMC10666641 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature