The Theory of Planned Behaviour doesn't reveal 'attitude-behaviour' gap? Contrasting the effects of moral norms vs. idealism and relativism in predicting pro-environmental behaviours.

ABSTRACT: The inconsistency between pro-environmental attitudes and behaviours called the 'attitude-behaviour' gap, has been reported in many scenarios relating to sustainable actions. However, the reasons for it are not entirely clear. It has been proposed that the 'attitude-behaviour' gap is driven by the moral dimension whereby moral attitudes fail to translate into subsequent moral behaviours. If so, the lacking integration of moral dimension into the environmental domain serves as a generalisable factor to improve the accuracy of predicting pro-environmental behaviours. Hence, we aimed to explore (i) whether the addition of a moral element to the Theory of Planned Behaviour (TPB) shows the 'attitude-behaviour' gap and (ii) whether the ethics position questionnaire (EPQ) is a more suitable measu

SUBMITTER: Zaikauskaite L 

PROVIDER: S-EPMC10681191 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature