Sustainable strategies for green supply chain within the platform economy consider subsidies and marketing efforts.

ABSTRACT: As consumers' green awareness continues to grow, the level of a product's eco-friendliness and the quality of its marketing have become significant factors in shaping consumers' purchasing decisions. The power structures within the supply chain, as well as corresponding government subsidy policies, are also key elements influencing sustainable strategies for the green supply chain. In a green supply chain comprising one manufacturer and one e-commerce platform, two sales models exist within the online e-commerce platforms: reselling and agency selling. This paper establishes and analyzes three distinct Stackelberg game models, namely: manufacturer-led model without subsidy (bm), manufacturer-led model with subsidy (sm), and platform-led model with subsidy (sp). The results are shown as fol

SUBMITTER: Zhang W 

PROVIDER: S-EPMC10684003 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature