Measuring trust: a text analysis approach to compare, contrast, and select trust questionnaires.

ABSTRACT:

Introduction

Trust has emerged as a prevalent construct to describe relationships between people and between people and technology in myriad domains. Across disciplines, researchers have relied on many different questionnaires to measure trust. The degree to which these questionnaires differ has not been systematically explored. In this paper, we use a word-embedding text analysis technique to identify the differences and common themes across the most used trust questionnaires and provide guidelines for questionnaire selection.

Methods

A review was conducted to identify the existing trust questionnaires. In total, we included 46 trust questionnaires from three main domains (i.e., Automation, Humans, and E-commerce) with a total of 626 items measuring different trust layers (

SUBMITTER: Alsaid A 

PROVIDER: S-EPMC10684734 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature