The Usefulness of Web-Based Communication Data for Social Network Health Interventions: Agent-Based Modeling Study.

ABSTRACT:

Background

Social network interventions are an effective approach to promote physical activity. These interventions are traditionally designed using self-reported peer nomination network data to represent social connections. However, there is unexplored potential in communication data exchanged through web-based messaging apps or social platforms, given the availability of these data, the developments in artificial intelligence to analyze these data, and the shift of personal communication to the web sphere. The implications of using web-based versus offline social networks on the effectiveness of social network interventions remain largely unexplored.

Objective

This study aims to investigate the differences in the impact of social network interventions on physical activity

SUBMITTER: Blok DJ 

PROVIDER: S-EPMC10701651 | biostudies-literature | 2023 Nov

REPOSITORIES: biostudies-literature