US Consumers' Awareness, Purchase Intent, and Willingness to Pay for Packaging That Reduces Household Food Waste.

ABSTRACT: Food waste is a barrier to the development of sustainable food systems, and a large portion of it occurs at the household level. Household food waste can be decreased by using appropriate packaging. Despite the high rate of food waste in US households, little is known about how packaging affects this. This study assessed US consumers' awareness of how structural packaging designs and technologies affect food freshness and their willingness to purchase and to pay extra for packaging designed to reduce household food waste. To gather data, 1000 US consumers were surveyed online. Responses were analyzed overall and by population segments. The impacts of only 3 out of 15 structural packaging designs on maintaining food freshness were known by >50% of consumers. Regarding packaging technologies

SUBMITTER: Fennell K 

PROVIDER: S-EPMC10705878 | biostudies-literature | 2023 Nov

REPOSITORIES: biostudies-literature