Beyond Hypoglossal Hype: Social Media Perspectives on the Inspire Upper Airway Stimulation System.

ABSTRACT: In the landscape of sleep surgery, the Inspire^® Upper Airway Stimulation (UAS) device has gained prominence as an increasingly popular treatment option for obstructive sleep apnea, prompting significant discourse across social media platforms. This study explores the social media narrative of the UAS device, particularly the nature of multimedia content, author demographics, and audience engagement on Instagram, Facebook, and TikTok. Our analysis encompassed 423 public posts, revealing images (67.4%) and videos (28.1%) as the dominant content types, with over a third of posts authored by physicians. A notable 40% of posts were advertisements, whereas patient experiences comprised 34.5%. TikTok, although presenting a smaller sample size, showed a substantially higher engagement r

SUBMITTER: Rossi NA 

PROVIDER: S-EPMC10706326 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature