The Intrinsic and Instrumental Values of Blockchain to Provide Beef Traceability in Hong Kong, South Korea, and the United States.

ABSTRACT: Although previous research has identified that consumers are willing to pay for traceability, it remains unknown which types of traceability information might have the highest value, and whether consumers have an intrinsic value for blockchain technology above and beyond the instrumental value of providing traceability. A choice experiment was conducted with over 1500 consumers in Hong Kong, South Korea, and the U.S. In all three countries, consumers were willing to pay premiums for beef with traceability related to all parts of the supply chain, country of origin, and temperature history; however, the preference ordering of beef from different countries varied across Hong Kong, South Korea, and the U.S. The intrinsic value of using blockchain to deliver traceability information differed b

SUBMITTER: Jo J 

PROVIDER: S-EPMC10706415 | biostudies-literature | 2023 Nov

REPOSITORIES: biostudies-literature