Chinese Adults' Willingness to Pay for Mandatory Nutrients Reporting on Nutrition Facts Table.

ABSTRACT: The Chinese food industry has opposed the mandatory inclusion of increased nutrients in the Nutrition Facts Table (NFT), thus impeding its improvement. This poses a challenge to the endeavors aiming to assist consumers in cultivating healthy dietary habits that incorporate reduced saturated fatty acids and added sugars while ensuring the adequate intake of essential micronutrients. This study conducted a choice experiment to investigate Chinese consumers' preference for updated labeling schemes among 630 adults that were randomly selected from Central, North, East, South, Northwest, Southwest, and Northeast China. It revealed that respondents were willing to pay the highest premium for the most mandatory nutrients (22.575% of the food price per unit). Respondents preferred the NFT with the

SUBMITTER: Huang Z 

PROVIDER: S-EPMC10708288 | biostudies-literature | 2023 Nov

REPOSITORIES: biostudies-literature