Building student loyalty in higher education: the role of corporate reputation.

ABSTRACT:

Background

Reputation is a vital asset for Higher Education Institutions (HEIs) as it constitutes a source of competitive advantage because it works as a quality sign for the stakeholders. Because of globalisation, decreasing funding and the changing environment in the Mozambican higher education market, HEIs need to build a favourable reputation to stay relevant. This research aims to study how a university's reputation can influence student loyalty.

Methods

Utilizing a descriptive and analytical methodology, a quantitative investigation was carried out by surveying 402 students enrolled in higher education institution (HEI) courses in Mozambique. The research employed a survey questionnaire to directly collect information from the study participants.

Results

The stu

SUBMITTER: Raja EDO 

PROVIDER: S-EPMC10716606 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature