Assessing the market viability of a packaged intensive health behavior and lifestyle treatment.

ABSTRACT: In the USA, more than 14 million children are impacted by obesity. Despite intensive health behavior and lifestyle treatments being found effective, gaps exist in moving these interventions into widespread use. Focusing on market viability could improve the dissemination and sustainment of interventions. The purpose of this paper is to outline the process and results of our market viability assessment for the Healthy Weight Clinic (HWC), a Centers for Disease Control and Prevention-recognized Family Health Weight Program. We conducted a market viability assessment using the Speeding Research-test INTerventions (SPRINT) program to gain insights into the commercialization and marketplace for the HWC. Through the process of customer discovery, we interviewed 50 stakeholders to test our hypoth

SUBMITTER: Persaud A 

PROVIDER: S-EPMC10724182 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature