There is hope and help: Reach and reception of a methamphetamine education campaign in Los Angeles County, California.

ABSTRACT:

Introduction

In the context of increasing rates of methamphetamine (meth) overdose in Los Angeles County, California, USA, in 2021 the Los Angeles County Department of Public Health relaunched Meth Free LA County, a methamphetamine public education campaign built on Rescue Agency's Decision Blocks^TM Strategic Framework.

Methods

To assess campaign reach and reception, we examined media data and an online cross-sectional post-campaign survey in 2021 with a convenience sample of 750 county residents ages 18-54 who had used meth, were at-risk, or had personal relationships with people at-risk. We assessed campaign awareness, receptivity, and perceived effectiveness. Participants also reported concern about meth use in their community, recall of 10 facts

SUBMITTER: Stalgaitis CA 

PROVIDER: S-EPMC10728456 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature