A descriptive analysis of otolaryngology presence on the social media platform TikTok.

ABSTRACT:

Objective

In recent years, the video sharing app TikTok has become a new venue for health care providers and medical educators. Research on health care information within the app has primarily focused on cosmetic and plastic surgery content. TikTok could potentially be a tool used to educate the public on otolaryngology-related topics. This study is the first to analyze the quality and quantity of otolaryngology-related TikTok content.

Methods

A cross-sectional study of TikTok accounts using otolaryngology-related hashtags within the preceding 6 months was conducted on February 4, 2023. Deductive qualitative analysis was performed between two coders to identify themes of the accounts and their content.

Results

A total of 47 accounts were selected for analysis. Facial

SUBMITTER: Olsson SE 

PROVIDER: S-EPMC10731514 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature