The portrayal of organ donation on TikTok: A content analysis of popular English-language TikTok videos.

ABSTRACT:

Objective

TikTok is one of the most popular social media platforms and plays a role in shaping public perceptions. This research examined how organ donation was portrayed on the platform.

Methods

We built a dataset of the most popular English-language TikTok videos that used the hashtags #organdonor or #organdonation. We then performed content analysis on the 400 most viewed videos after limiting data set inclusion to one video per user account.

Results

The finalized videos (N = 313) had generated nearly 80 million views and 10 million likes. Featuring both donors (56.2%) and recipients (44.1%), videos shared experiences that celebrated and lamented lost donor lives (41.8%) while also celebrating transplantation successes (31.3%). Very few videos included publi

SUBMITTER: Marcon AR 

PROVIDER: S-EPMC10752038 | biostudies-literature | 2023 Jan-Dec

REPOSITORIES: biostudies-literature