Synthetic cooling agent in oral nicotine pouch products marketed as 'Flavour-Ban Approved'.

ABSTRACT:

Background

US sales of oral nicotine pouches (ONPs) have rapidly increased, with cool/mint-flavoured ONPs the most popular flavour category. Restrictions on sales of flavoured tobacco products have either been implemented or proposed by several US states and localities. Zyn, the most popular ONP brand, is marketing Zyn Chill and Zyn Smooth as 'Flavour-Ban Approved' or 'unflavoured', probably to evade flavour bans and increase product appeal. At present, it is unclear whether these ONPs are indeed free of flavour additives that can impart pleasant sensations such as cooling.

Methods

Sensory cooling and irritant activities of 'Flavour-Ban Approved' Zyn ONPs, Chill and Smooth, along with minty varieties (Cool Mint, Peppermint, Spearmint, Menthol), were analysed by Ca²⁺

SUBMITTER: Jabba SV 

PROVIDER: S-EPMC10753027 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature