The symbolic consumption processes associated with 'low-calorie' and 'low-sugar' alcohol products and Australian women.

ABSTRACT: The influence of commercial actors, practices and processes on the health and wellbeing of women is still not well understood. The alcohol industry has developed a range of products to appeal to new 'health conscious' markets, such as 'low-calorie' and 'low-sugar' products. While these products may have specific appeal for women, there has been little in-depth research that has sought to understand how women conceptualize these products and the range of symbolic meanings that women associate with these products. An online qualitatively led survey was conducted with n = 497 Australian women who had consumed alcohol in the last year. Questions related to the reasons for and influences on alcohol use, the purchasing of 'low-calorie' or 'low-sugar' products and the influence that these product

SUBMITTER: Pitt H 

PROVIDER: S-EPMC10757065 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature