Market segmentation and consumer motivations in protected natural parks: A study from Spain.

ABSTRACT: There has been an increase in the interest of tourists in the environment and enjoying it in recent years. This research aims to: a) Identify the motivational dimensions in the protected natural parks and b) Analyze the different segments in the protected natural parks. The research was conducted in the Posets-Maladeta protected area in Spain. The sample comprises 422 surveys got in situ. Data analysis involved the execution of factor analysis and non-hierarchical K-means segmentation. The findings suggest the presence of nine motivational dimensions in the protected natural park studied: self-development, interpersonal relationships, security measures, establishing personal bonds, escape, ego-defensive function, nature, entertainment, and rewards. In addition, within this protected natura

SUBMITTER: Carvache-Franco M 

PROVIDER: S-EPMC10760680 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature