Neuromodulation of choice-induced preference changes: the tDCS study of cognitive dissonance.

ABSTRACT:

Introduction

Difficult choices between two equally attractive options result in a cognitive discrepancy between dissonant cognitions such as preferences and actions often followed by a sense of psychological discomfort known as cognitive dissonance. It can lead to changes in the desirability of options: the chosen option becomes more desirable, whereas the rejected option is devalued. Despite the ample experimental evidence to show this effect, the neural mechanisms and timing of such choice-induced preference changes are not fully understood.

Methods

In this study, we used transcranial direct current stimulation (tDCS) to modulate the activity of the posterior medial frontal cortex (pMFC), which has been associated with conflict monitoring and choice-induced preference chan

SUBMITTER: Rybina E 

PROVIDER: S-EPMC10760977 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature