Evaluating Messaging on Prenatal Health Behaviors Using Social Media Data: Systematic Review.

ABSTRACT:

Background

Social media platforms are increasingly being used to disseminate messages about prenatal health. However, to date, we lack a systematic assessment of how to evaluate the impact of official prenatal health messaging and campaigns using social media data.

Objective

This study aims to review both the published and gray literature on how official prenatal health messaging and campaigns have been evaluated to date in terms of impact, acceptability, effectiveness, and unintended consequences, using social media data.

Methods

A total of 6 electronic databases were searched and supplemented with the hand-searching of reference lists. Both published and gray literature were eligible for review. Data were analyzed using content analysis for descriptive data and a th

SUBMITTER: Frennesson NF 

PROVIDER: S-EPMC10765287 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature