Tourism social sustainability in remote communities in Vietnam: Tourists' behaviors and their drivers.

ABSTRACT: Drawing on the social practice theory, theory of planned behavior, social contagion theory, and social exchange theory, this study focused on tourist behaviors affecting tourism social sustainability and their drivers. Besides its unique contribution to distinguishing positive behaviors from negative ones, this study is the first exploring tourism social sustainability in remote communities in Vietnam, an emerging country and focusing on domestic tourists. The study reveals that tourists' knowledge about tourism social sustainability is not only the safeguard against conducting improper behaviors. Behaviors negatively impacting tourism social sustainability can be instigated by crowd, pampering of one's convenience, and superiority feeling. Furthermore, inappropriate behaviors can be nurtu

SUBMITTER: Vu AD 

PROVIDER: S-EPMC10772123 | biostudies-literature | 2024 Jan

REPOSITORIES: biostudies-literature