Political news on Instagram: influencer versus traditional magazine and the role of their expertise in consumers' credibility perceptions and news engagement.

ABSTRACT:

Introduction

Social networking sites (SNS) are increasingly used by consumers to read and share political news. In this context, Instagram plays an important role due to its prevalence and visual characteristics. However, previous research has highlighted that consumers fail to identify the source of online news, though source characteristics were shown to be vital for news credibility perceptions. Nevertheless, research on whether and which source characteristics have an influence on Instagram consumers' credibility perceptions and news engagement intentions are lacking. The present study addresses this empirical gap by investigating potential effects of source expertise and source type on source credibility, message credibility, news engagement intentions, and personal involvemen

SUBMITTER: Zimmermann D 

PROVIDER: S-EPMC10773820 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature