Effect of asking questions and providing knowledge on attitudes toward organic foods among Japanese consumers.

ABSTRACT: Some people overestimate the benefits of certain kinds of foods, such as organic foods, while others underestimate it. Previous studies have found that reducing people's self-assessed knowledge successfully moderated these extreme attitudes. In this study, we investigated interventions to reduce people's self-assessed knowledge and to moderate attitude extremity. We examined extreme attitudes toward organic foods and investigated the effects of implementing two intervention methods to moderate their attitude: (1) providing knowledge on organic food after asking them some questions and (2) simply providing them with knowledge. We conducted a two-factor mixed-design experiment with 653 college-educated Japanese women. In the first condition, before knowledge provision, participants were aske

SUBMITTER: Iwatani S 

PROVIDER: S-EPMC10779989 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature