Effect of message framing on support for a sugar-sweetened beverage tax in Australia: a cross-sectional survey analysis.

ABSTRACT: Sugar-sweetened beverage (SSB) taxes are present in many countries with evidence that they are effective in decreasing purchases of SSBs. However, in Australia where SSB consumption per capita is high, and calls for an SSB tax are frequent, there is no SSB tax and policymakers have stated their lack of support for such a tax. We examined whether political party voting preference and sociodemographic factors affect individuals' support for an SSB tax, and whether message framing affects this support. A nationally representative sample of 1519 Australian adults was recruited for an online experimental survey. Three persuasive frames and one control frame were randomly provided to participants and measures of agreement towards an SSB tax were assessed. Sociodemographic factors and political p

SUBMITTER: Cullerton K 

PROVIDER: S-EPMC10783238 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature