Instagram Outperforms Twitter in Driving Social Media Engagement Among Sports Medicine Orthopaedic Surgeons.

ABSTRACT:

Purpose

To determine the content posted by sports medicine orthopaedic surgeons on Instagram and Twitter and to evaluate the associated engagement.

Methods

Data were collected from sports medicine orthopaedic surgeons' Instagram profiles and Twitter profiles between December 2020 and June 2022. The median number of total number of likes, comments, and retweets was calculated. The content of posts from both platforms was divided into the following categories: personal life, research, patient testimony, day in the life, pathway to becoming a physician, clinical cases, medical facts, and team coverage.

Results

Data from 71 Instagram profiles and 39 Twitter profiles were used in this study. A total of 1,193 posts were identified on Instagram and 1,284 posts were identifie

SUBMITTER: Edmonson AB 

PROVIDER: S-EPMC10792685 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature