Effect of information provision by familial nudging on attitudes toward offshore wind power.

ABSTRACT: Offshore wind power (OWP) is a promising way to achieve decarbonization and tackle global climate change, but acceptance by residents is an important issue for site location. Information provision could be a more cost-effective intervention than debates or subsidies, assuming that scientifically correct information alone is insufficient and information design to boost the message effects considering realistic human responses is necessary. Thus, we designed nudging messages to increase acceptance of OWP, using a message framework to moderate risk-averse attitudes by reminding readers of familial support based on insights from kin selection theory from evolutionary psychology. A randomized controlled trial based on an internet survey of more than 4000 responses from the general public was pe

SUBMITTER: Komatsu H 

PROVIDER: S-EPMC10793903 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature