The longitudinal association between coupon receipt and established cigarette smoking initiation among young adults in USA.

ABSTRACT:

Introduction

Tobacco companies frequently distribute coupons for their products. This marketing tactic may be particularly effective among young adults, who tend to be especially price-sensitive. Young adulthood is also a stage during which many individuals initiate established cigarette smoking and are especially vulnerable to the effects of tobacco marketing.

Methods

We used five waves of data from the US Population Assessment on Tobacco and Health Study (2013-2019) to assess the longitudinal relationship between cigarette coupon receipt and initiation of established cigarette smoking among young adults (18-24 years) who did not report current smoking and had smoked <100 cigarettes in their lifetime at baseline. Initiation of established cigarette smoking was defined as re

SUBMITTER: Siegel LN 

PROVIDER: S-EPMC10796848 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature