Are interactive and tailored data visualizations effective in promoting flu vaccination among the elderly? Evidence from a randomized experiment.

ABSTRACT:

Objective

Although interactive data visualizations are increasingly popular for health communication, it remains to be seen what design features improve psychological and behavioral targets. This study experimentally tested how interactivity and descriptive titles may influence perceived susceptibility to the flu, intention to vaccinate, and information recall, particularly among older adults.

Materials and methods

We created data visualization dashboards on flu vaccinations, tested in a 2 (explanatory text vs none) × 3 (interactive + tailored, static + tailored, static + nontailored) + questionnaire-only control randomized between-participant online experiment (N   = 1378).

Results

The flu dashboards significantly increased perceived susceptibility to the flu compare

SUBMITTER: Cotter LM 

PROVIDER: S-EPMC10797269 | biostudies-literature | 2024 Jan

REPOSITORIES: biostudies-literature