Theory of Planned Behavior applied to the choice of food with preservatives by owners and for their dogs.

ABSTRACT: Many pet owners make food choices for their pets that are similar to those they make for themselves, and food characteristics such as the presence of preservatives can influence this decision. The Theory of Planned Behavior (TPB) is a tool used to predict intentions and behavior and can be an important indicator for the pet food industry. The aim of this study was to investigate pet owner behavior regarding food with or without preservatives, based on the behavior prediction of TPB. A questionnaire was distributed with questions related to direct (attitude, subjective norms, and perceived behavioral control) and indirect (behavioral beliefs, normative beliefs, and intentions) measures for the analysis of TPB. For the statistical analysis the structural equation modeling (SEM) was used. The

SUBMITTER: Pedrinelli V 

PROVIDER: S-EPMC10798483 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature