Dissemination Strategies for mHealth Apps: Systematic Review.

ABSTRACT:

Background

Among the millions of mobile apps in existence, thousands fall under the category of mobile health (mHealth). Although the utility of mHealth apps has been demonstrated for disease diagnosis, treatment data management, and health promotion strategies, to be effective they must reach and be used by their target audience. An appropriate marketing strategy can ensure that apps reach potential users and potentially convert them to actual users. Such a strategy requires definitions of target end users, communication channels, and advertising content, as well as a timeline for effectively reaching and motivating end users to adopt and maintain engagement with the mHealth app.

Objective

The aim of this study was to identify strategies and elements that ensure that end us

SUBMITTER: Moungui HC 

PROVIDER: S-EPMC10799285 | biostudies-literature | 2024 Jan

REPOSITORIES: biostudies-literature