Quantifying and characterising tobacco content in the most in-demand streamed series in 10 low/middle-income countries in 2019.

ABSTRACT:

Background

In line with the Framework Convention for Tobacco Control (FCTC) Article 13, the advertising and promotion of tobacco products is increasingly restricted. However, popular media continues to pose an exposure risk to youth populations (aged 13-18 years), including in low/middle-income countries (LMICs). This study presents a novel method to record the prevalence of tobacco depictions in streamed media content and the characterisation of that content.

Objectives

Evaluate the frequency and characterisation of tobacco depictions in streamed content in LMICs.

Methods

Presence of tobacco depictions was evaluated in the four most in-demand series across 10 LMICs for the year 2019; this list included series that were released from 2017 onwards (2017-2019). Each cha

SUBMITTER: Fitzpatrick I 

PROVIDER: S-EPMC10803995 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature