Marketing claims, promotional strategies, and product information on Malaysian e-cigarette retailer websites-a content analysis.

ABSTRACT:

Background

Marketing and sales of e-cigarettes are unregulated in Malaysia. We analyzed content displayed on e-cigarette retailer websites to identify marketing claims, promotional strategies, and product details in the year 2022.

Methods

We analyzed 30 Malaysia-based retailer websites using a mixed methods approach. Data were extracted as the frequency of occurrences of marketing claims, presence of regulatory information, product types, and flavors of e-juice as per a predefined codebook based on published literature. We also extracted textual details published on the websites about marketing claims, and slogans.

Results

Most retailer websites provided contact information and physical store addresses (83%) but only half had 'click through' age verification (57%) tha

SUBMITTER: Shroff SM 

PROVIDER: S-EPMC10809498 | biostudies-literature | 2024 Jan

REPOSITORIES: biostudies-literature