Strategies selection for building e-commerce platforms for agricultural wholesale markets: A tripartite evolutionary game perspective.

ABSTRACT: The rapid advancement and widespread implementation of digital technology have created opportunities for the e-commerce transformation of agricultural wholesale markets. The building of e-commerce platforms in this process is of utmost importance and should be approached methodically. This article analyzes the interests and behavioral choices of the agricultural wholesale markets, local government, and wholesalers by establishing a tripartite evolutionary game model. It applies replicator dynamics equations to describe the evolutionary strategies of each party. The findings of the study indicate that the behavioral choices of agricultural wholesale markets, local government, and wholesalers are influenced by their initial intentions. Furthermore, there exists a degree of alignment between

SUBMITTER: Luo Q 

PROVIDER: S-EPMC10810498 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature