Comparison of digital recruitment strategies for Alzheimer's disease patients.

ABSTRACT:

Objectives

Clinical trials studying Alzheimer's Disease (AD) face the challenge of recruiting participants with significant barriers to entering research studies. The objective of this study is to compare digital recruitment strategies' ability to recruit older adults with cognitive impairment (CI).

Methods

Older adults with CI were recruited for a clinical trial studying vestibular therapy in reducing falls and improving balance and cognition in older adults with CI. Potential participants were recruited via two different digital recruitment methods, a direct messaging campaign using established patient records and a social media campaign. Potential participants then filled out surveys to determine eligibility for the study.

Results

The direct messaging campaign cont

SUBMITTER: Perez-Heydrich C 

PROVIDER: S-EPMC10822072 | biostudies-literature | 2024 Jan-Dec

REPOSITORIES: biostudies-literature