Effects of in-store marketing on food and beverage purchases: a longitudinal study of households with children.

ABSTRACT:

Objective

Most food retailers display foods in prominent locations as a marketing strategy (i.e. 'placement promotions'). We examined the extent to which households with children change their food and beverage purchases in response to these promotions.

Design

We analysed a novel dataset of all products promoted in two supermarkets from 2016 to 2017, including promotion dates and locations (e.g. aisle endcaps and front registers). We linked promotions to all purchases from the supermarkets from 2016 to 2017 by a cohort of households with children. We calculated the number of weekly promotions in each of thirteen food and beverage groups (e.g. bread; candy) and used fixed effects regressions to estimate associations between number of weekly promotions and households' weekly fo

SUBMITTER: Grummon AH 

PROVIDER: S-EPMC10830370 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature