Blockchain technology diffusion in tourism: Evidence from early enterprise adopters and innovators.

ABSTRACT: The use cases of blockchain as an innovative technology have increasingly captured the attention of tourism enterprises. To date, the literature tends to discuss blockchain's advantages rather than how early enterprise adopters and innovators experience and perceive the technology. As such, the extent of technology diffusion is not well understood. This study critically explores the factors influencing blockchain diffusion in tourism and how blockchain innovation is diffused in tourism. We conducted semistructured interviews with founders and senior executives of tourism enterprises in the United States and Europe who are early adopters and innovators of blockchain in tourism. From the thematic analysis, our empirical findings indicate that blockchain has much to offer despite the nascent

SUBMITTER: Maythu Y 

PROVIDER: S-EPMC10833103 | biostudies-literature | 2024 Jan

REPOSITORIES: biostudies-literature