The neural mechanisms of identifiable victim effect in prosocial decision-making.

ABSTRACT: The phenomenon known as the "identifiable victim effect" describes how individuals tend to offer more assistance to victims they can identify with than to those who are vague or abstract. The neural underpinnings of this effect, however, remain elusive. Our study utilized functional magnetic resonance imaging to delve into how the "identifiable victim effect" influences prosocial decision-making, considering different types of helping costs, across two distinct tasks. Participants were instructed to decide whether to help a victim with personal information shown (i.e., the identifiable victim) and an unidentifiable one by costing their money (task 1) or physical effort (task 2). Behaviorally, we observed a pronounced preference in both tasks for aiding identifiable victims over anonymous o

SUBMITTER: Zhao H 

PROVIDER: S-EPMC10836171 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature