Breastfeeding, first-food systems and corporate power: a case study on the market and political practices of the transnational baby food industry in Brazil.

ABSTRACT:

Background

The exploitative marketing of commercial milk formula (CMF) reduces breastfeeding, and harms child and maternal health globally. Yet forty years after the International Code of Marketing of Breast-Milk Substitutes (The Code) was adopted by WHO member states, many countries are still to fully implement its provisions into national law. Furthermore, despite The Code, worldwide CMF markets have markedly expanded. In this paper, we adopt Brazil as a case study to understand the power of the baby food industry's marketing and corporate political activity, and how this influences the country's 'first-food system' in ways that promote and sustain CMF consumption.

Methods

We used a case study design, drawing data from from documents and key informant interviews (N = 10).<

SUBMITTER: Robles CAP 

PROVIDER: S-EPMC10848415 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature