How do creative assets affect overseas market entry modes of enterprises- the moderating role of internal and external factors.

ABSTRACT: In the process of transnational investment management, the choice of entry mode is one of the key decisions, and creative assets will affect the choice of overseas market entry mode. However, few studies have analyzed how creative assets affect firms' overseas market entry patterns. This paper takes 480 overseas investment data of 134 Chinese listed enterprises from 2012 to 2019 as research samples and uses the Logistic model to study the influence of creative assets owned by enterprises on their choice of the joint venture and wholly owned modes. At the same time, we examine the formal and informal institutional distance between home and host countries, and the moderating effect of firms' own experience in the process of model selection. In addition, using the fuzzy-set qualitative compar

SUBMITTER: Wang C 

PROVIDER: S-EPMC10849388 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature