Sustainable tourism development for traditional Chinese drama's intangible cultural heritage.

ABSTRACT: This study establishes an expert-driven evaluation system to assess the sustainable tourism development of drama-related intangible cultural heritage in China. Utilizing the Saaty 1-9 scale and hierarchical analysis method, 52 experts determined indicator weights and current development levels. Four dimensions are evaluated: humanistic value, project quality, tourism development, and sustainability. Results reveal humanistic value as most vital at 41.70 % weight. Secondary factors are project quality (29.89 %), tourism development (20.87 %), and sustainability (7.54 %). Aesthetic value, dissemination degree, and location conditions proved to the crucial tourism indicators. The ideological value of drama is paramount, alongside visibility and climate factors. The evaluation demonstrated str

SUBMITTER: Zhao X 

PROVIDER: S-EPMC10850591 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature